In the Spring of 2021 Lakeshore Creative launched a marketing campaign directed specifically to parents. The goal was to show Lakeshore products in a new and compelling way, through engaging photography and storytelling.As creative director, I lead our team of sketch artists, product & model stylists, photographers, graphic designers, color correctors, and art directors, through concept - pitch - and final execution.

Every winter Lakeshore hosts a National Sales Meeting to celebrate employees and communicate the company’s vision for the coming year.

In 2020 we had the opportunity to reimagine it as an on-line experience, with keynote speakers presenting from our studio in lovely Carson California. My team developed a completely new logo system for the event that translated into a massive building block set