In 2020, Lakeshore Creative launched our Learn & Play line to appeal to our fastest-growing guest segment-parents.

Clean layouts. Bold colors. Those are the foundational design elements of our packaging approach for this line. Our products are visually elevated through an eye-catching aesthetic with strong appeal for our retail guests. Learn & Play delivers on Lakeshore’s purpose: to help teachers, parents and children share in the joy of learning.

Through this project, I was given the exciting opportunity to art-direct the redesign of existing packaging, creating a fresh and timeless new design language for Lakeshore, and establishing a new “brand-within-a-brand”

The “Learn & Play” brand gave my team the opportunity to rewrite the packaging style-guide for Lakeshore into a more product-focused design system